Edina Realty Pulls Listings From Key Internet Sites

Last month we told you how Edina Realty pulled its clients' listings from two of the top real estate internet sites in the country.  Given that most home buyers search on the internet for homes we believe this action is harmful to both buyers and sellers.   The Today Show ran a story in which they stated that it is imperative that sellers make sure that their brokers include their listings on the top five real estate websites: 

Yahoo! Real Estate,

Realtor.com,

Zillow.com,

Trulia.com,

MSN Real Estate. 

Here is a clip from that story:

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Edina Realty has pulled their clients' listings from both Realtor.com and Trulia.com  and their reasons benefit Edina Realty, not their sellers.  Here are a couple of the reasons given: 

1.     Search engine optimization.

2.     Eliminate the possibility that home buyers might see ads from other firms.  

We believe that another reason Edina Realty has done this is to increase their chances to collect more double commissions (very profitable for Edina).  These reasons do not benefit Edina Realty's sellers.  In fact, we believe removing their clients' listings from these internet sites harms sellers by severely reducing the marketing exposure of these sellers' properties at a time when sellers can least afford it.  If you have your home listed with Edina Realty, insist that your Realtor add your listing to all the top real estate internet sites.

Here is a link to CAARE's story on this.